Software is supposed to make your life easier. The right tool at the right time can transform your business. But finding that tool? That’s where the nightmare begins.

You’ve been there: endless vendor calls, demos that don’t say much, and a stack of customer reviews that are either too vague or contradict each other.

Your team can’t agree on what they need, and you end up with whatever the loudest voice in the room wants.

Now you’ve spent countless hours navigating internal bureaucracy. Approval processes, budget meetings, stakeholder alignment — it all adds up, wasting valuable time. Does this feel all too familiar?

Buying software feels broken.

And it is. The process and tools were never designed with you in mind. Technology is too focused on streamlining the sales process, and not on solving your actual problems. You’re stuck wading through the sales process, trying to align your team, and hoping you don’t make a mistake. Meanwhile you’re not even sure you’re advocating for the best solution.

It shouldn’t be this way.  Your time is too valuable.

Let’s take control back.

We believe software buying should start with your needs, not a vendor’s sales pitch. Before you ever pick up the phone, your team should know what problems they’re even trying to solve.

The buying process should:

- Put a high value on you and your team's time.
- Offer clarity on what your team actually needs (before vendors muddy the waters).
- Cut out the noise and time wasted on vendor-led discovery.
- Create internal alignment, so you can move forward with confidence.

You Don’t Need More Sales Calls. You Need Clarity.

What if there was a solution that made software buying simpler and more effective, one that could help you make decisions with clarity and confidence?

What if it was collaborative, asynchronous (goodbye, meeting after meeting), and built to get everyone on the same page — literally.

Just clear, straightforward guidance that brings your team together and gives you the confidence to move forward. No more guessing. No more vendor-led bias.

Be Part of the Journey.

We’re building something different. If you’re tired of the usual way of buying software, if you want more control, more clarity, and more confidence — we're building something for you.

Join us early, follow along, and let’s make software buying suck less.

Buying sucks. Let’s fix it together.

P.S.- If you've made it this far and you sell software - don't forget: buying = selling.  We want to hear from you too!